Angela Lawrence of Itero Marketing is a Chartered Marketer with an impressive track record of assisting organisations with business development and marketing strategy. Her experience includes over 10 years client-side, including 4 years as the Group Marketing Manager for the Flowcrete Group, during which time she was funamental in putting together and promoting the winning entry for the coveted Veuve Clicquot Businesswoman of the Year award which Chairman Dawn Gibbins MBE was awarded in 2003.
Leaving Flowcrete to pursue her desire for a taste of "Agency Life" Angela then spent 2 years agency-side, working within a Manchester based full services marketing agency until setting up her own business, Itero Marketing in January 2008.
This combination of both client-side and agency-side experience gives Angela the distinct advantage of being able to view all aspects of marketing from both sides of the fence.
With a strong commitment to the Chartered Institute of Marketing (CIM), Angela also tutors students studying for the CIM Professional Marketing qualifications at Cambridge Marketing College's Manchester hub and at BPP's Business Schools in both Manchester and London. Angela is also an examiner for the CIM examination board.
Angela was the winner of the Emerging Marketer of the Year Award in the DRUM Marketing Awards 2009.